Let's go over how you can view Instagram Stories.
Instagram Stories appear at the top of your screen when you're on the Instagram mobile app.īecause they're often the first pieces of content users see when they open Instagram, these Stories can get a ton of engagement and help you advertise your regular Instagram photo gallery to more users. If you add a one-minute video to your Instagram Story, for example, it will be broken up into 15-second segments. Just as Instagram Stories only last 24 hours before disappearing, the photos and videos themselves have a time limit when users view and play them.Īs a blanket rule, the individual videos you add to your Instagram Story each have a maximum roll time of 15 seconds. You can also use a third-party app to segment a longer video into 15-second increments to add to your Story. Instagram Stories last 24 hours on your profile before disappearing, but a video inside your Story can be up to 15 seconds long before cutting to the next piece of content. That's why Instagram Stories are so short and why they only last a short while on the platform. Whether publishers are trying to grow brand awareness, grow traffic to videos or newsletters outside of Instagram, or share sponsored posts, Instagram Stories allows them to publish fun disappearing content that infuses brand voice and personality without taking up too much of the average user's dwindling attention span. Instagram Stories have fueled the growth of brands like Anima Iris and Glamnetic. Instagram Stories can drive a ton of engagement and value - whether you're sharing a Story from a brand account or your own personal profile. Learn how to create an Instagram Highlight here. It's a great place to share user-generated content, customer reviews, and FAQs - essentially anything that doesn't quite have a place in the feed but is valuable to your audience. Instagram Story Highlights are collections of saved Instagram Stories that live on a user's profile.īrands and content creators often use Highlights to give their content a second life and add another element of curation to their profile.
Instagram Stories is a feature that allows you to post ephemeral content available for up to 24 hours. You can also see who's viewed it by opening up your Story and swiping up on your screen. You do have the option to disable replies in your app's settings. Viewers have the option of directly responding to your Story via direct message (DM), liking it, or sharing it with their followers. If your account is public, your Story is visible to anyone, but if your account is private, your Story is only visible to those who follow you. When posting an Instagram Story, you can add stickers, time stamps, and doodles to each Story and apply certain filters and effects.
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